About – WHICH?

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Which? Logo

Which? Trusted Traders continues their rich history of recognising and rewarding good services, products and businesses for the benefit of UK consumers.

WHICH? heritage

Which? is best known for testing products – from washing machines and cars, to digital cameras and power tools. They also proudly raise awareness of consumer rights and safety issues and offer impartial advice through Their magazine and via public campaigns.

From humble beginnings in 1957 working out of a converted garage in Bethnal Green, They are now the largest consumer body in the UK. As a not-for-profit charitable organisation, all the money that they make through commercial means is invested right back to support their work as a consumer champion.

Which? has no owners, shareholders or governmental stakeholders. they’re completely independent. You won’t even see an advert in their magazine or on their websites. This means they can work for consumers without prejudice as they strive to keep powerful vested interests in check. Or, quite simply:

Which? exists to make individuals as powerful as the organisations they have to deal with in their daily lives

As you can imagine, a lot has changed since 1957. Over the years they have expanded, and now they have their own policy and research department that focuses on campaigning work and influencing decision-makers. They have a number of specialist magazines covering topics as diverse as travel, money, gardening and computing. They also have departments devoted to providing information on legal issues, wills, mortgages, birth choice and higher education, and also have a range of useful online resources such as Which? Local, Which? Conversation and the main Which homepage.

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